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Pareto Law

The power of potential


In 1995, East 17 – ‘Stay Another Day’ – hit number one in the charts, Toy Story burst onto the big screen, an auction site named eBay was launched and, at the summit of the Eiger, Jonathan and Andrew agreed that something was missing in the sales industry.


The result was Pareto Law, named after the mathematical principle also known as the 80/20 rule. Having observed that the top 20% of sales talent, at any level, delivers 80% of the results, Jonathan and Andrew saw the need for a business focussed on finding and developing that talent.


Having placed and developed over 250,000 of the most impressive salespeople worldwide, Pareto Law is now a global business, with over 250 people and offices across the UK and USA.